Marcon 2016 Schedule Day-2




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Paper Presentation Track Sessions

Session #2101-Product, Service, and Brand Management & New Product/Service Development, and InnovationVenue: New Academic Block (NAB) L51

Session #2102-Marketing Across CulturesVenue: New Academic Block (NAB) L52

Session #2103-Consumer Behavior & Psychology – IIVenue: New Academic Block (NAB) N51

9.30 am-11.00 am

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Tea/Refreshments

NAB top Floor (Level 5 foyer) In front of L51

11.00 am – 11.15am

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POSTER PRESENTATIONS

Venue: To Be Announced..

11.15am-12.15 pm

Location

Publishing in top-tier Academic Journals- A Journey

Speaker: Prof. Avinandan Mukherjee, Dean, College of Business, Clayton University, GA

12.15 pm-1.15 pm

Location

Lunch

Venue : Tata Hall

1.15pm-2.30pm

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Paper Presentation Track Sessions

2.30 pm-4.00 pm

Session #2201-Relationship Marketing & Cross-disciplinary Issues in MarketingVenue: New Academic Block (NAB) L51

Session #2202-Consumer Behavior & Psychology – IIIVenue: New Academic Block (NAB) L52

Session #2203-Advertising, Promotion, and Marketing Communications – IIVenue: New Academic Block (NAB) N51

Location

Tea/Refreshments

NAB top Floor (Level 5 floor) In front of L51

04:00 – 04:30 pm

Movie

Paper Presentation Track Sessions

Session #2301-Marketing to Poor, and Rural ConsumersVenue: New Academic Block (NAB) L51

Session #2302-Retailing & Distribution Channel Management- IVenue: New Academic Block (NAB) L52

Session #2303-Consumer Behavior & Psychology – IV and Research Methods used in Marketing (Qualitative & Quantitative)Venue: New Academic Block (NAB) N51

04:30 – 06:00 pm

Location

Networking Opportunities – Tea/Refreshments

NAB top Floor (Level 5 floor) In front of L51

06:00 – 07:15 pm

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Conference Dinner

Venue : MDC Lawns

07.30 pm – onwards