Marcon 2016 Schedule Day-1

MARCON 2016 e-Proceedings!




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Participant Registrations

Venue: IIM Calcutta, Finance Lab, Ground Floor, New Academic Block

12 Noon – 02:00 pm

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Welcome Address from the Marketing Group at IIM Calcutta

Venue: IIM Calcutta, Finance Lab, Ground Floor, New Academic Block

02:30 pm

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Welcome Address by Director, IIM Calcutta

Venue: IIM Calcutta, Finance Lab, Ground Floor, New Academic Block

02:30 – 02:40 pm

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Key Note Address by:

Prof. Avinandan Mukherjee, Dean, College of Business, Clayton University, Atlanta, GA

02:40 – 03:20 pm

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Guest Speaker:

Mr. Ranjoy Dey(Digital Marketing Consultant): Emerging Challenges in Digital Marketing Space

03:20 – 03:50 pm

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Vote of Thanks

03:55 – 04:00 pm

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Tea/Refreshments

NAB top Floor (Level 5 floor) In front of L51

04:00 – 04:15 pm

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Paper Presentation Track Sessions

Session #1101-Advertising, Promotion, and Marketing Communications I
Venue: New Academic Block (NAB) L51

Session #1102-Consumer Behavior & Psychology – I
Venue: New Academic Block (NAB) L52

Session #1103-The Internet & Social Media Marketing- I
Venue: New Academic Block (NAB) N51

04:15 – 05:45 pm