Call for Papers

We invite researchers (academicians and practitioners) to submit their abstracts related to the broad theme of the conference, addressing their paper to one of the following conference tracks:

 

Track No. Track Name
1 Advertising, Promotion, and Marketing Communications
2 Sales Management & Business to Business Marketing
3 Consumer Behaviour & Psychology
4 Cross Disciplinary Issues in Marketing
5 Marketing across cultures
6 Marketing Strategy
7 New Product/Service Development, and Innovation
8 Pricing
9 Product, Service, and Brand Management
10 Relationship Marketing
11 Research Methods used in Marketing (Qualitative & Quantitative)
12 The Internet & Social Media Marketing
13 Retailing & Distribution Channel Management
14 Marketing to Poor, and Rural Consumers
15 Social Marketing, Macro Marketing, and Public Policy Issues

 

Authors should clearly indicate the Track Name (and Number) on the First Page of the Abstract Document as well as the subsequent paper.